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Wisconsin vs Michigan NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Wisconsin

Wisconsin

Big Ten · #35

$32.4M

VS
Michigan

Michigan

Big Ten · #14

$47.6M

40.5%Market Split59.5%

Michigan carries approximately $15.3M more aggregate roster value than Wisconsin — a 32% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Wisconsin

Full Profile

Michigan

By the Numbers

Sideline Best Estimate
$32.4M
$47.6M
National Rank
#35
#14
Conference
Big Ten
Big Ten
Market Gap
-$15.3M
+$15.3M

Wisconsin — by sport

  • Football$19.8M
  • Men's Basketball$6.1M
  • Hockey$2.9M
  • Women's Basketball$1.2M
  • Softball$550K
  • Volleyball$450K

Michigan — by sport

  • Football$31.3M
  • Men's Basketball$11M
  • Hockey$2.7M
  • Women's Basketball$1.6M
  • Softball$250K
  • Volleyball$200K

More Wisconsin comparisons

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Oregon

Wisconsin vs

USC

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Ohio State

Wisconsin vs

Indiana

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