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Wisconsin vs Ohio State NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Wisconsin

Wisconsin

Big Ten · #35

$32.4M

VS
Ohio State

Ohio State

Big Ten · #7

$54.9M

37.1%Market Split62.9%

Ohio State carries approximately $22.5M more aggregate roster value than Wisconsin — a 41% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Wisconsin

Full Profile

Ohio State

By the Numbers

Sideline Best Estimate
$32.4M
$54.9M
National Rank
#35
#7
Conference
Big Ten
Big Ten
Market Gap
-$22.5M
+$22.5M

Wisconsin — by sport

  • Football$19.8M
  • Men's Basketball$6.1M
  • Hockey$2.9M
  • Women's Basketball$1.2M
  • Softball$550K
  • Volleyball$450K

Ohio State — by sport

  • Football$39.3M
  • Men's Basketball$8.1M
  • Hockey & Wrestling$2M
  • Women's Basketball$2M
  • Softball$850K
  • Volleyball$625K

More Wisconsin comparisons

Wisconsin vs

Oregon

Wisconsin vs

USC

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Indiana

Wisconsin vs

Michigan

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