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William & Mary vs Duke NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
William & Mary
CAA · #193
$4.2M
VS
Duke
ACC · #29
$35.9M
10.5%Market Split89.5%
Duke carries approximately $31.7M more aggregate roster value than William & Mary — a 88% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$4.2M
$35.9M
National Rank
#193
#29
Conference
CAA
ACC
Market Gap
-$31.7M
+$31.7M
William & Mary — by sport
- Football$1.6M
- Men's Basketball$1.6M
- Other Sports$900K
Duke — by sport
- Football$15.8M
- Men's Basketball$14.1M
- Softball$1.4M
- Volleyball$1.1M
- Women's Soccer$950K
- Track & Field$1.3M
More William & Mary comparisons
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