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William & Mary vs North Carolina NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
William & Mary
CAA · #193
$4.2M
VS
North Carolina
ACC · #25
$36.9M
10.2%Market Split89.8%
North Carolina carries approximately $32.6M more aggregate roster value than William & Mary — a 89% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$4.2M
$36.9M
National Rank
#193
#25
Conference
CAA
ACC
Market Gap
-$32.6M
+$32.6M
William & Mary — by sport
- Football$1.6M
- Men's Basketball$1.6M
- Other Sports$900K
North Carolina — by sport
- Football$20.4M
- Men's Basketball$10.6M
- Baseball$1.5M
- Softball$1.1M
- Volleyball$775K
- Women's Soccer$700K
More William & Mary comparisons
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