William & Mary is a CAA program with football and basketball NIL investment.
Football is estimated at $1.2-1.5M for 2025-26.
TS
The Sideline Staff·NIL Desk
Estimated NIL Spend
$2.9M
2025–26 est.
Top Sport
Football
$1.7M
William & Mary is a CAA program with football and basketball NIL investment.
Football is estimated at $1.2-1.5M for 2025-26.
CAA FCS level NIL
Baseball, track, volleyball, soccer, lacrosse, swimming
Hover any row for total spend & share of program budget.
William & Mary ranks #201 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $2.9M across all sports. As a FCS program in the CAA, William & Marycompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles William & Mary's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of William & Mary's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Football represents the largest single-sport allocation at $1.7M.
NIL spending at William & Mary continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. William & Mary's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare William & Mary directly to other programs on the NIL Compare tool.
William & Mary is estimated to spend $2.9M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #201 nationally among Division I programs.
William & Mary competes in the CAA at the FCS level.
Football is William & Mary's top NIL-funded sport with approximately $1.7M in estimated 2026 spending.
William & Mary's $2.9M NIL budget can be compared against every CAA program and all 357 Division I schools on The Sideline's NIL Tracker.
William & Mary's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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