William & Mary is a CAA program with football and basketball NIL investment.
Football is estimated at $1.2-1.5M for 2025-26.
TS
The Sideline Staff·NIL DeskWilliam & Mary NIL Spending — $2.9M Est. 2026
Estimated NIL Spend
$2.9M
2025–26 est.
Top Sport
Football
$1.7M
William & Mary is a CAA program with football and basketball NIL investment.
Football is estimated at $1.2-1.5M for 2025-26.
The $2.9M figure above combines two sources permitted under the House v. NCAA settlement: William & Mary's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $1.7M.
William & Mary is estimated to spend $2.9M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #201 nationally among Division I programs.
William & Mary competes in the CAA at the FCS level.
Football is William & Mary's top NIL-funded sport with approximately $1.7M in estimated 2026 spending.
William & Mary's $2.9M NIL budget can be compared against every CAA program and all 357 Division I schools on The Sideline's NIL Tracker.
William & Mary's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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