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Western Kentucky vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Western Kentucky

Western Kentucky

Conference USA · #162

$4.8M

VS
USC

USC

Big Ten · #6

$55.9M

7.8%Market Split92.2%

USC carries approximately $51.1M more aggregate roster value than Western Kentucky — a 91% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Western Kentucky

Full Profile

USC

By the Numbers

Sideline Best Estimate
$4.8M
$55.9M
National Rank
#162
#6
Conference
Conference USA
Big Ten
Market Gap
-$51.1M
+$51.1M

Western Kentucky — by sport

  • Football$2.3M
  • Men's Basketball$1.9M
  • Other Sports$600K

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

More Western Kentucky comparisons

Western Kentucky vs

Oregon

Western Kentucky vs

Ohio State

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Indiana

Western Kentucky vs

Michigan

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