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Western Kentucky vs Michigan NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Western Kentucky

Western Kentucky

Conference USA · #162

$4.8M

VS
Michigan

Michigan

Big Ten · #14

$47.6M

9.1%Market Split90.9%

Michigan carries approximately $42.9M more aggregate roster value than Western Kentucky — a 90% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Western Kentucky

Full Profile

Michigan

By the Numbers

Sideline Best Estimate
$4.8M
$47.6M
National Rank
#162
#14
Conference
Conference USA
Big Ten
Market Gap
-$42.9M
+$42.9M

Western Kentucky — by sport

  • Football$2.3M
  • Men's Basketball$1.9M
  • Other Sports$600K

Michigan — by sport

  • Football$31.3M
  • Men's Basketball$11M
  • Hockey$2.7M
  • Women's Basketball$1.6M
  • Softball$250K
  • Volleyball$200K

More Western Kentucky comparisons

Western Kentucky vs

Oregon

Western Kentucky vs

USC

Western Kentucky vs

Ohio State

Western Kentucky vs

Indiana

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