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Western Kentucky vs Ohio State NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026

Western Kentucky
Conference USA · #162
$4.8M
VS

Ohio State
Big Ten · #7
$54.9M
8%Market Split92%
Ohio State carries approximately $50.1M more aggregate roster value than Western Kentucky — a 91% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$4.8M
$54.9M
National Rank
#162
#7
Conference
Conference USA
Big Ten
Market Gap
-$50.1M
+$50.1M
Western Kentucky — by sport
- Football$2.3M
- Men's Basketball$1.9M
- Other Sports$600K
Ohio State — by sport
- Football$39.3M
- Men's Basketball$8.1M
- Hockey & Wrestling$2M
- Women's Basketball$2M
- Softball$850K
- Volleyball$625K
More Western Kentucky comparisons
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