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Western Carolina vs Texas Tech NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Western Carolina

Western Carolina

SoCon · #175

$4.5M

VS
Texas Tech

Texas Tech

Big 12 · #9

$52.8M

7.9%Market Split92.1%

Texas Tech carries approximately $48.2M more aggregate roster value than Western Carolina — a 91% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$4.5M
$52.8M
National Rank
#175
#9
Conference
SoCon
Big 12
Market Gap
-$48.2M
+$48.2M

Western Carolina — by sport

  • Football$1.9M
  • Men's Basketball$1.8M
  • Other Sports$800K

Texas Tech — by sport

  • Football$35M
  • Men's Basketball$10.9M
  • Baseball$1.5M
  • Softball$3.8M
  • Volleyball$350K
  • Women's Soccer$325K
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