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Western Carolina vs Oklahoma State NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026

Western Carolina
SoCon · #175
$4.5M
VS

Oklahoma State
Big 12 · #33
$33.5M
12%Market Split88%
Oklahoma State carries approximately $28.9M more aggregate roster value than Western Carolina — a 86% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$4.5M
$33.5M
National Rank
#175
#33
Conference
SoCon
Big 12
Market Gap
-$28.9M
+$28.9M
Western Carolina — by sport
- Football$1.9M
- Men's Basketball$1.8M
- Other Sports$800K
Oklahoma State — by sport
- Football$16.8M
- Men's Basketball$7.6M
- Baseball$4M
- Softball$1.2M
- Volleyball$925K
- Women's Soccer$800K
More Western Carolina comparisons
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