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Western Carolina vs Oklahoma State NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Western Carolina

Western Carolina

SoCon · #175

$4.5M

VS
Oklahoma State

Oklahoma State

Big 12 · #33

$33.5M

12%Market Split88%

Oklahoma State carries approximately $28.9M more aggregate roster value than Western Carolina — a 86% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$4.5M
$33.5M
National Rank
#175
#33
Conference
SoCon
Big 12
Market Gap
-$28.9M
+$28.9M

Western Carolina — by sport

  • Football$1.9M
  • Men's Basketball$1.8M
  • Other Sports$800K

Oklahoma State — by sport

  • Football$16.8M
  • Men's Basketball$7.6M
  • Baseball$4M
  • Softball$1.2M
  • Volleyball$925K
  • Women's Soccer$800K
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