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West Virginia vs Utah NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

West Virginia

West Virginia

Big 12 · #28

$36M

VS
Utah

Utah

Big 12 · #64

$23.4M

60.6%Market Split39.4%

West Virginia carries approximately $12.6M more aggregate roster value than Utah — a 35% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

West Virginia

Full Profile

Utah

By the Numbers

Sideline Best Estimate
$36M
$23.4M
National Rank
#28
#64
Conference
Big 12
Big 12
Market Gap
+$12.6M
-$12.6M

West Virginia — by sport

  • Football$18.1M
  • Men's Basketball$11.8M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$975K
  • Track & Field$1.4M

Utah — by sport

  • Football$14.2M
  • Men's Basketball$3.3M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$950K
  • Track & Field$1.3M

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