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West Virginia vs Texas Tech NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

West Virginia

West Virginia

Big 12 · #28

$36M

VS
Texas Tech

Texas Tech

Big 12 · #9

$52.8M

40.6%Market Split59.4%

Texas Tech carries approximately $16.8M more aggregate roster value than West Virginia — a 32% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$36M
$52.8M
National Rank
#28
#9
Conference
Big 12
Big 12
Market Gap
-$16.8M
+$16.8M

West Virginia — by sport

  • Football$18.1M
  • Men's Basketball$11.8M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$975K
  • Track & Field$1.4M

Texas Tech — by sport

  • Football$35M
  • Men's Basketball$10.9M
  • Baseball$1.5M
  • Softball$3.8M
  • Volleyball$350K
  • Women's Soccer$325K
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