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Utah vs Colorado NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Utah

Utah

Big 12 · #64

$23.4M

VS
Colorado

Colorado

Big 12 · #60

$24.4M

49%Market Split51%

Colorado carries approximately $1M more aggregate roster value than Utah — a 4% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$23.4M
$24.4M
National Rank
#64
#60
Conference
Big 12
Big 12
Market Gap
-$1M
+$1M

Utah — by sport

  • Football$14.2M
  • Men's Basketball$3.3M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$950K
  • Track & Field$1.3M

Colorado — by sport

  • Football$15.5M
  • Men's Basketball$3.4M
  • Softball$1.3M
  • Volleyball$1M
  • Women's Soccer$875K
  • Track & Field$1.2M
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