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Utah State vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Utah State
Pac-12 · #84
$12.4M
VS
USC
Big Ten · #6
$55.9M
18.2%Market Split81.8%
USC carries approximately $43.4M more aggregate roster value than Utah State — a 78% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$12.4M
$55.9M
National Rank
#84
#6
Conference
Pac-12
Big Ten
Market Gap
-$43.4M
+$43.4M
Utah State — by sport
- Football$8.3M
- Men's Basketball$2.1M
- Other Sports$2M
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Utah State comparisons
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