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Utah State vs Ohio State NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Utah State

Utah State

Pac-12 · #84

$12.4M

VS
Ohio State

Ohio State

Big Ten · #7

$54.9M

18.5%Market Split81.5%

Ohio State carries approximately $42.5M more aggregate roster value than Utah State — a 77% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$12.4M
$54.9M
National Rank
#84
#7
Conference
Pac-12
Big Ten
Market Gap
-$42.5M
+$42.5M

Utah State — by sport

  • Football$8.3M
  • Men's Basketball$2.1M
  • Other Sports$2M

Ohio State — by sport

  • Football$39.3M
  • Men's Basketball$8.1M
  • Hockey & Wrestling$2M
  • Women's Basketball$2M
  • Softball$850K
  • Volleyball$625K
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