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USC vs UCLA NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
USC
Big Ten · #6
$55.9M
VS
UCLA
Big Ten · #26
$36.6M
60.4%Market Split39.6%
USC carries approximately $19.2M more aggregate roster value than UCLA — a 34% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$55.9M
$36.6M
National Rank
#6
#26
Conference
Big Ten
Big Ten
Market Gap
+$19.2M
-$19.2M
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
UCLA — by sport
- Football$18.3M
- Men's Basketball$12.2M
- Women's Basketball$1.8M
- Softball$1.1M
- Volleyball$800K
- Women's Soccer$700K
More USC comparisons
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