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USC vs Michigan NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
USC
Big Ten · #6
$55.9M
VS
Michigan
Big Ten · #14
$47.6M
54%Market Split46%
USC carries approximately $8.2M more aggregate roster value than Michigan — a 15% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$55.9M
$47.6M
National Rank
#6
#14
Conference
Big Ten
Big Ten
Market Gap
+$8.2M
-$8.2M
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
Michigan — by sport
- Football$31.3M
- Men's Basketball$11M
- Hockey$2.7M
- Women's Basketball$1.6M
- Softball$250K
- Volleyball$200K
More USC comparisons
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