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NIL Spending Comparison · 2026
USC vs Michigan
Head-to-head NIL spending breakdown for 2026. USC spends approximately $3M (7%) more.
USC
Big Ten
Estimated NIL Spend
$44M
National rank #10
Higher NIL spend
Full USC profile
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Full Michigan profile
By the Numbers
Estimated NIL Spend
$44M
$41M
National Rank
#10
#12
Conference
Big Ten
Big Ten
Spending Gap
+$3M
-$3M
USC — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$3M
- Women's Sports$6M
- Olympic Sports$7M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
More USC comparisons
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