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USC vs Rutgers NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

USC

USC

Big Ten · #6

$55.9M

VS
Rutgers

Rutgers

Big Ten · #63

$23.4M

70.4%Market Split29.6%

USC carries approximately $32.4M more aggregate roster value than Rutgers — a 58% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

USC

Full Profile

Rutgers

By the Numbers

Sideline Best Estimate
$55.9M
$23.4M
National Rank
#6
#63
Conference
Big Ten
Big Ten
Market Gap
+$32.4M
-$32.4M

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

Rutgers — by sport

  • Football$15.2M
  • Men's Basketball$3.8M
  • Lacrosse$1.4M
  • Softball$750K
  • Volleyball$575K
  • Women's Soccer$500K

More USC comparisons

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Oregon

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Ohio State

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Michigan

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