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NIL Spending Comparison · 2026
Texas vs Michigan
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $31M (43%) more.
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Full Michigan profile
By the Numbers
Estimated NIL Spend
$72M
$41M
National Rank
#1
#12
Conference
SEC
Big Ten
Spending Gap
+$31M
-$31M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
More Texas comparisons
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