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NIL Spending Comparison · 2026
Texas vs Duke
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $36M (50%) more.
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
Duke
ACC
Estimated NIL Spend
$36M
National rank #20
Full Duke profile
By the Numbers
Estimated NIL Spend
$72M
$36M
National Rank
#1
#20
Conference
SEC
ACC
Spending Gap
+$36M
-$36M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
Duke — by sport
- Football$12M
- Men's Basketball$14M
- Olympic Sports$10M
More Texas comparisons
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