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NIL Spending Comparison · 2026
Texas vs Auburn
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $36M (50%) more.
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
Auburn
SEC
Estimated NIL Spend
$36M
National rank #18
Full Auburn profile
By the Numbers
Estimated NIL Spend
$72M
$36M
National Rank
#1
#18
Conference
SEC
SEC
Spending Gap
+$36M
-$36M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
Auburn — by sport
- Football$22M
- Men's Basketball$8M
- Baseball$4M
- Olympic Sports$2M
More Texas comparisons
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