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NIL Spending Comparison · 2026
Texas Tech vs USC
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $8M (15%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
USC
Big Ten
Estimated NIL Spend
$44M
National rank #10
Full USC profile
By the Numbers
Estimated NIL Spend
$52M
$44M
National Rank
#6
#10
Conference
Big 12
Big Ten
Spending Gap
+$8M
-$8M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
USC — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$3M
- Women's Sports$6M
- Olympic Sports$7M
More Texas Tech comparisons
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