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NIL Spending Comparison · 2026
Texas Tech vs Oregon
Head-to-head NIL spending breakdown for 2026. Oregon spends approximately $6M (10%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Full Texas Tech profile
Oregon
Big Ten
Estimated NIL Spend
$58M
National rank #4
Higher NIL spend
Full Oregon profile
By the Numbers
Estimated NIL Spend
$52M
$58M
National Rank
#6
#4
Conference
Big 12
Big Ten
Spending Gap
-$6M
+$6M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
Oregon — by sport
- Football$40M
- Men's Basketball$8M
- Track & Field$5M
- Olympic Sports$5M
More Texas Tech comparisons
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