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NIL Spending Comparison · 2026
Texas Tech vs Ohio State
Head-to-head NIL spending breakdown for 2026. Ohio State spends approximately $16M (24%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Full Texas Tech profile
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Higher NIL spend
Full Ohio State profile
By the Numbers
Estimated NIL Spend
$52M
$68M
National Rank
#6
#2
Conference
Big 12
Big Ten
Spending Gap
-$16M
+$16M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
More Texas Tech comparisons
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