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NIL Spending Comparison · 2026
Texas Tech vs Iowa State
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $23M (44%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
Iowa State
Big 12
Estimated NIL Spend
$29M
National rank #34
Full Iowa State profile
By the Numbers
Estimated NIL Spend
$52M
$29M
National Rank
#6
#34
Conference
Big 12
Big 12
Spending Gap
+$23M
-$23M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
Iowa State — by sport
- Football$17M
- Men's Basketball$8M
- Wrestling$2M
- Olympic Sports$2M
More Texas Tech comparisons
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