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NIL Spending Comparison · 2026
Texas Tech vs Arizona State
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $26M (50%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
Arizona State
Big 12
Estimated NIL Spend
$26M
National rank #41
Full Arizona State profile
By the Numbers
Estimated NIL Spend
$52M
$26M
National Rank
#6
#41
Conference
Big 12
Big 12
Spending Gap
+$26M
-$26M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
Arizona State — by sport
- Football$16M
- Men's Basketball$6M
- Baseball$3M
- Olympic Sports$1M
More Texas Tech comparisons
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