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NIL Spending Comparison · 2026
Texas Tech vs Indiana
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $14M (27%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
Indiana
Big Ten
Estimated NIL Spend
$38M
National rank #15
Full Indiana profile
By the Numbers
Estimated NIL Spend
$52M
$38M
National Rank
#6
#15
Conference
Big 12
Big Ten
Spending Gap
+$14M
-$14M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
Indiana — by sport
- Football$21M
- Men's Basketball$11M
- Olympic Sports$6M
More Texas Tech comparisons
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