Back to NIL Tracker
NIL Spending Comparison · 2026
Penn State vs North Carolina
Head-to-head NIL spending breakdown for 2026. Penn State spends approximately $3M (8%) more.
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Higher NIL spend
Full Penn State profile
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
By the Numbers
Estimated NIL Spend
$40M
$37M
National Rank
#13
#17
Conference
Big Ten
ACC
Spending Gap
+$3M
-$3M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
More Penn State comparisons
Free Weekly Newsletter
THE SIDELINE WEEKLY BRIEF
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.