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NIL Spending Comparison · 2026
Penn State vs Auburn
Head-to-head NIL spending breakdown for 2026. Penn State spends approximately $4M (10%) more.
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Higher NIL spend
Full Penn State profile
Auburn
SEC
Estimated NIL Spend
$36M
National rank #18
Full Auburn profile
By the Numbers
Estimated NIL Spend
$40M
$36M
National Rank
#13
#18
Conference
Big Ten
SEC
Spending Gap
+$4M
-$4M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
Auburn — by sport
- Football$22M
- Men's Basketball$8M
- Baseball$4M
- Olympic Sports$2M
More Penn State comparisons
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