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NIL Spending Comparison · 2026
Penn State vs Texas
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $32M (44%) more.
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Full Penn State profile
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
By the Numbers
Estimated NIL Spend
$40M
$72M
National Rank
#13
#1
Conference
Big Ten
SEC
Spending Gap
-$32M
+$32M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
More Penn State comparisons
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