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NIL Spending Comparison · 2026
Penn State vs Alabama
Head-to-head NIL spending breakdown for 2026. Penn State spends approximately $2M (5%) more.
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Higher NIL spend
Full Penn State profile
Alabama
SEC
Estimated NIL Spend
$38M
National rank #14
Full Alabama profile
By the Numbers
Estimated NIL Spend
$40M
$38M
National Rank
#13
#14
Conference
Big Ten
SEC
Spending Gap
+$2M
-$2M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
Alabama — by sport
- Football$22M
- Men's Basketball$8M
- Baseball$4M
- Women's Basketball$2M
- Olympic Sports$2M
More Penn State comparisons
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