Back to NIL Tracker
NIL Spending Comparison · 2026
Ohio State vs Texas Tech
Head-to-head NIL spending breakdown for 2026. Ohio State spends approximately $16M (24%) more.
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Higher NIL spend
Full Ohio State profile
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Full Texas Tech profile
By the Numbers
Estimated NIL Spend
$68M
$52M
National Rank
#2
#6
Conference
Big Ten
Big 12
Spending Gap
+$16M
-$16M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
More Ohio State comparisons
Free Weekly Newsletter
THE SIDELINE WEEKLY BRIEF
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.