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NIL Spending Comparison · 2026
Ohio State vs North Carolina
Head-to-head NIL spending breakdown for 2026. Ohio State spends approximately $31M (46%) more.
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Higher NIL spend
Full Ohio State profile
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
By the Numbers
Estimated NIL Spend
$68M
$37M
National Rank
#2
#17
Conference
Big Ten
ACC
Spending Gap
+$31M
-$31M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
More Ohio State comparisons
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