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Northwestern vs USC NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Northwestern
Big Ten · #57
$24.9M
VS
USC
Big Ten · #6
$55.9M
30.9%Market Split69.1%
USC carries approximately $30.9M more aggregate roster value than Northwestern — a 55% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$24.9M
$55.9M
National Rank
#57
#6
Conference
Big Ten
Big Ten
Market Gap
-$30.9M
+$30.9M
Northwestern — by sport
- Football$16M
- Men's Basketball$3.8M
- Lacrosse$1.3M
- Softball$950K
- Volleyball$700K
- Women's Soccer$625K
USC — by sport
- Football$35.2M
- Men's Basketball$12.2M
- Baseball$2.3M
- Women's Basketball$4.1M
- Softball$500K
- Volleyball$375K
More Northwestern comparisons
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