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NIL Spending Comparison · 2026
North Carolina vs Texas Tech
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $15M (29%) more.
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
By the Numbers
Estimated NIL Spend
$37M
$52M
National Rank
#17
#6
Conference
ACC
Big 12
Spending Gap
-$15M
+$15M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
More North Carolina comparisons
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