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North Carolina vs Texas Tech NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

North Carolina

North Carolina

ACC · #25

$36.9M

VS
Texas Tech

Texas Tech

Big 12 · #9

$52.8M

41.1%Market Split58.9%

Texas Tech carries approximately $15.9M more aggregate roster value than North Carolina — a 30% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

North Carolina

Full Profile

Texas Tech

By the Numbers

Sideline Best Estimate
$36.9M
$52.8M
National Rank
#25
#9
Conference
ACC
Big 12
Market Gap
-$15.9M
+$15.9M

North Carolina — by sport

  • Football$20.4M
  • Men's Basketball$10.6M
  • Baseball$1.5M
  • Softball$1.1M
  • Volleyball$775K
  • Women's Soccer$700K

Texas Tech — by sport

  • Football$35M
  • Men's Basketball$10.9M
  • Baseball$1.5M
  • Softball$3.8M
  • Volleyball$350K
  • Women's Soccer$325K

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