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NIL Spending Comparison · 2026
North Carolina vs Louisville
Head-to-head NIL spending breakdown for 2026. North Carolina spends approximately $5M (14%) more.
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Higher NIL spend
Full North Carolina profile
Louisville
ACC
Estimated NIL Spend
$32M
National rank #28
Full Louisville profile
By the Numbers
Estimated NIL Spend
$37M
$32M
National Rank
#17
#28
Conference
ACC
ACC
Spending Gap
+$5M
-$5M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
Louisville — by sport
- Football$16M
- Men's Basketball$10.5M
- Baseball$2.5M
- Olympic Sports$3M
More North Carolina comparisons
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