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NIL Spending Comparison · 2026

North Carolina vs NC State

Head-to-head NIL spending breakdown for 2026. North Carolina spends approximately $7M (19%) more.

By the Numbers

Estimated NIL Spend
$37M
$30M
National Rank
#17
#31
Conference
ACC
ACC
Spending Gap
+$7M
-$7M

North Carolina — by sport

  • Football$14M
  • Men's Basketball$12M
  • Olympic Sports$11M

NC State — by sport

  • Football$18M
  • Men's Basketball$6M
  • Baseball$3M
  • Olympic Sports$3M

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