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NIL Spending Comparison · 2026
North Carolina vs Kentucky
Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $9M (20%) more.
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Higher NIL spend
Full Kentucky profile
By the Numbers
Estimated NIL Spend
$37M
$46M
National Rank
#17
#9
Conference
ACC
SEC
Spending Gap
-$9M
+$9M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
More North Carolina comparisons
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