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NIL Spending Comparison · 2026
North Carolina vs Texas
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $35M (49%) more.
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Full North Carolina profile
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
By the Numbers
Estimated NIL Spend
$37M
$72M
National Rank
#17
#1
Conference
ACC
SEC
Spending Gap
-$35M
+$35M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
More North Carolina comparisons
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