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NIL Spending Comparison · 2026

North Carolina vs Texas A&M

Head-to-head NIL spending breakdown for 2026. Texas A&M spends approximately $29.9M (45%) more.

By the Numbers

Estimated NIL Spend
$37M
$66.9M
National Rank
#17
#3
Conference
ACC
SEC
Spending Gap
-$29.9M
+$29.9M

North Carolina — by sport

  • Football$14M
  • Men's Basketball$12M
  • Olympic Sports$11M

Texas A&M — by sport

  • Football$38.9M
  • Men's Basketball$9M
  • Baseball$8M
  • Women's Basketball$4M
  • Olympic Sports$7M

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