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NIL Spending Comparison · 2026
North Carolina vs Kansas
Head-to-head NIL spending breakdown for 2026. North Carolina spends approximately $3M (8%) more.
North Carolina
ACC
Estimated NIL Spend
$37M
National rank #17
Higher NIL spend
Full North Carolina profile
Kansas
Big 12
Estimated NIL Spend
$34M
National rank #23
Full Kansas profile
By the Numbers
Estimated NIL Spend
$37M
$34M
National Rank
#17
#23
Conference
ACC
Big 12
Spending Gap
+$3M
-$3M
North Carolina — by sport
- Football$14M
- Men's Basketball$12M
- Olympic Sports$11M
Kansas — by sport
- Football$15M
- Men's Basketball$12M
- Olympic Sports$7M
More North Carolina comparisons
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