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Michigan State vs Wisconsin NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Michigan State

Michigan State

Big Ten · #49

$27.6M

VS
Wisconsin

Wisconsin

Big Ten · #35

$32.4M

46%Market Split54%

Wisconsin carries approximately $4.8M more aggregate roster value than Michigan State — a 15% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Michigan State

Full Profile

Wisconsin

By the Numbers

Sideline Best Estimate
$27.6M
$32.4M
National Rank
#49
#35
Conference
Big Ten
Big Ten
Market Gap
-$4.8M
+$4.8M

Michigan State — by sport

  • Football$16.9M
  • Men's Basketball$7.2M
  • Softball$850K
  • Volleyball$625K
  • Women's Soccer$550K
  • Track & Field$775K

Wisconsin — by sport

  • Football$19.8M
  • Men's Basketball$6.1M
  • Hockey$2.9M
  • Women's Basketball$1.2M
  • Softball$550K
  • Volleyball$450K

More Michigan State comparisons

Michigan State vs

Oregon

Michigan State vs

USC

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Ohio State

Michigan State vs

Indiana

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