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NIL Spending Comparison · 2026
Kentucky vs Penn State
Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $6M (13%) more.
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Higher NIL spend
Full Kentucky profile
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Full Penn State profile
By the Numbers
Estimated NIL Spend
$46M
$40M
National Rank
#9
#13
Conference
SEC
Big Ten
Spending Gap
+$6M
-$6M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
More Kentucky comparisons
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