Back to NIL Tracker
NIL Spending Comparison · 2026
Kentucky vs Indiana
Head-to-head NIL spending breakdown for 2026. Kentucky spends approximately $8M (17%) more.
Kentucky
SEC
Estimated NIL Spend
$46M
National rank #9
Higher NIL spend
Full Kentucky profile
Indiana
Big Ten
Estimated NIL Spend
$38M
National rank #15
Full Indiana profile
By the Numbers
Estimated NIL Spend
$46M
$38M
National Rank
#9
#15
Conference
SEC
Big Ten
Spending Gap
+$8M
-$8M
Kentucky — by sport
- Football$22M
- Men's Basketball$22M
- Baseball$1.5M
- Other Sports$500K
Indiana — by sport
- Football$21M
- Men's Basketball$11M
- Olympic Sports$6M
More Kentucky comparisons
Free Weekly Newsletter
THE SIDELINE WEEKLY BRIEF
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.