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Iowa State vs Houston NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Iowa State

Iowa State

Big 12 · #37

$32M

VS
Houston

Houston

Big 12 · #22

$39M

45.1%Market Split54.9%

Houston carries approximately $7M more aggregate roster value than Iowa State — a 18% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Iowa State

Full Profile

Houston

By the Numbers

Sideline Best Estimate
$32M
$39M
National Rank
#37
#22
Conference
Big 12
Big 12
Market Gap
-$7M
+$7M

Iowa State — by sport

  • Football$17.6M
  • Men's Basketball$7.2M
  • Women's Basketball$2.4M
  • Softball$1.1M
  • Volleyball$875K
  • Women's Soccer$775K

Houston — by sport

  • Football$27M
  • Men's Basketball$6.7M
  • Softball$1.3M
  • Volleyball$950K
  • Women's Soccer$850K
  • Track & Field$1.2M

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