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NIL Spending Comparison · 2026
Georgia vs Penn State
Head-to-head NIL spending breakdown for 2026. Georgia spends approximately $7M (15%) more.
Georgia
SEC
Estimated NIL Spend
$47M
National rank #8
Higher NIL spend
Full Georgia profile
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Full Penn State profile
By the Numbers
Estimated NIL Spend
$47M
$40M
National Rank
#8
#13
Conference
SEC
Big Ten
Spending Gap
+$7M
-$7M
Georgia — by sport
- Football$28M
- Men's Basketball$8M
- Baseball$5M
- Women's Basketball$3M
- Olympic Sports$3M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
More Georgia comparisons
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