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Duke vs Virginia NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Duke
ACC · #29
$35.9M
VS
Virginia
ACC · #56
$25.1M
58.8%Market Split41.2%
Duke carries approximately $10.8M more aggregate roster value than Virginia — a 30% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$35.9M
$25.1M
National Rank
#29
#56
Conference
ACC
ACC
Market Gap
+$10.8M
-$10.8M
Duke — by sport
- Football$15.8M
- Men's Basketball$14.1M
- Softball$1.4M
- Volleyball$1.1M
- Women's Soccer$950K
- Track & Field$1.3M
Virginia — by sport
- Football$13.4M
- Men's Basketball$7M
- Women's Basketball$1.8M
- Softball$700K
- Volleyball$525K
- Women's Soccer$475K
More Duke comparisons
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