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NIL Spending Comparison · 2026
Duke vs Texas Tech
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $16M (31%) more.
Duke
ACC
Estimated NIL Spend
$36M
National rank #20
Full Duke profile
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
By the Numbers
Estimated NIL Spend
$36M
$52M
National Rank
#20
#6
Conference
ACC
Big 12
Spending Gap
-$16M
+$16M
Duke — by sport
- Football$12M
- Men's Basketball$14M
- Olympic Sports$10M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
More Duke comparisons
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