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NIL Spending Comparison · 2026

Duke vs Kansas

Head-to-head NIL spending breakdown for 2026. Duke spends approximately $2M (6%) more.

Duke

Duke

ACC

Estimated NIL Spend

$36M

National rank #20

Higher NIL spend

Full Duke profile

Kansas

Kansas

Big 12

Estimated NIL Spend

$34M

National rank #23

Full Kansas profile

By the Numbers

Estimated NIL Spend
$36M
$34M
National Rank
#20
#23
Conference
ACC
Big 12
Spending Gap
+$2M
-$2M

Duke — by sport

  • Football$12M
  • Men's Basketball$14M
  • Olympic Sports$10M

Kansas — by sport

  • Football$15M
  • Men's Basketball$12M
  • Olympic Sports$7M

More Duke comparisons

Duke vs

Texas Tech

Duke vs

Miami (FL)

Duke vs

North Carolina

Duke vs

BYU

View all NIL rankings Transfer portal tracker How we compute NIL spend

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