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NIL Spending Comparison · 2026

BYU vs Duke

Head-to-head NIL spending breakdown for 2026. Both programs are estimated to spend identically.

By the Numbers

Estimated NIL Spend
$36M
$36M
National Rank
#19
#20
Conference
Big 12
ACC
Spending Gap

BYU — by sport

  • Football$18M
  • Men's Basketball$12M
  • Olympic Sports$6M

Duke — by sport

  • Football$12M
  • Men's Basketball$14M
  • Olympic Sports$10M

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